A snowboard that remembers every rider
Factory floor. A glacier in Chamonix. Sold to a secondhand user two seasons later. One tag rode along the whole way, keeping the story connected to the brand.
ERP runs operations. PLM runs development. CRM runs communication. E-commerce runs the sale. Booomtag keeps you connected to every product throughout its lifecycle, turning every interaction after purchase into a new opportunity for customer engagement, product intelligence, and long-term value.
BooomConnect is the platform behind every connected product. Combined with Booomtag smart identification technologies, it gives your team everything needed to create Digital Product Passports, engage customers, gain product intelligence, and extend product value long after purchase.
BooomConnect is where your team builds products, publishes Digital Product Passports and follows every product after the sale. Import your catalog, create passports without an external vendor, and see who owns what and how it is used.
A Digital Product Passport creates value when people interact with it. Give owners practical reasons to scan, register and return—from recovering lost gear to arranging repairs or passing a product on. Each interaction helps your brand build customer relationships, gain product insights and create new service and sales opportunities throughout the product’s life.
Help lost gear find its way home.
A finder can scan the tag to help reconnect a lost product with its owner.
Keep ownership clear, even when products change hands.
Owners can record their products and transfer ownership when they sell or pass them on.
Flag stolen gear.
Owners can mark a registered product as stolen, helping buyers check its status before a secondhand purchase.
Keep useful information close at hand.
Give owners one place to find warranty details, manuals and care instructions for their product.
Make it easier to keep products in use.
Help owners find the right spare parts and access repair services for their product.
Keep essential details with the gear.
Link emergency contacts and relevant safety information to the product.
From manufacturing to resale and recycling, every connected product creates opportunities for engagement, insight and new revenue.
Registration is the foundation. As products are registered, serviced, repaired and passed on, brands gain insight into ownership, spare-part demand and product longevity. Combined with customer profiles and purchase history, these insights help you deliver better service, identify upsell opportunities and stay connected to first and subsequent owners.
Wherever connected products, passports, compliance and engagement create value.
Your customers carry a living record of everything they own: registration, passports, warranties, repairs and resale, all in one place.
Point your phone camera at the code and open a real connected product, a HARLEM FORCE kite, the way an owner, a finder or a second-hand buyer would see it.
Open the live passport ↗