Booomtag
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Product Lifecycle Engagement Platform

BooomConnect for the entire lifecycle of your product.

Everything you need to turn compliance into business advantage, consumers into connections, and products into insight, from factory to resale

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30+
smart brands connected
1
wallet · every brand
EU
DPP-ready by design
Booomtag wallet app showing a connected product
Live digital twin
Trusted by forward-thinking brands

Most products vanish the moment they leave your factory.

ERP runs operations. PLM runs development. CRM runs communication. E-commerce runs the sale. Booomtag keeps you connected to every product throughout its lifecycle, turning every interaction after purchase into a new opportunity for customer engagement, product intelligence, and long-term value.

ERP
Manages your Operations
Internal
PLM
Manages your Development
Pre-launch
CRM
Manages your Communication
Leads
E-comm
Manages your D2C Sales
Checkout
Booomtag
Manages your product across its entire lifecycle
Entire lifecycle
One platform · five tools

Everything to create, manage, engage and scale connected products.

BooomConnect is the platform behind every connected product. Combined with Booomtag smart identification technologies, it gives your team everything needed to create Digital Product Passports, engage customers, gain product intelligence, and extend product value long after purchase.

01

Booom Dashboard

Booom Dashboard gives you visibility into every product you’ve connected, and every consumer behind it. Know who owns each product, track how it’s used over its lifecycle, and see engagement patterns as they happen. Use that intelligence to build lasting relationships: send targeted messaging, personalize content by product and owner, and engage consumers in real time, all without switching tools or exporting data elsewhere.

Booom Dashboard preview
02

Product Builder

Turn static catalog entries into living, connected products. One entry point, synced with your webshop, ERP, PLM or PIM.

03

DPP Studio

Create verified, compliant Digital Product Passports for any category. No external DPP vendor required.

04

BooomWallet

One account, every brand, every product. Registration, ownership, warranties, and resale, all in your customer’s pocket.

05

Tags-as-a-Service

Select, source, deploy, and manage NFC, RFID, and QR. Fully managed, no in-house specialist knowledge required.

Every product becomes a dynamic digital twin.

Every physical product receives its own living digital identity. A real-time record that grows in value with every owner, scan, repair, and interaction, from the factory floor to every owner that follows.

A green expedition backpack resting on lakeside rock, tagged and ready to register.
Live
Daypack

Emergency information. Ownership. Warranty.

StatusReported lostTagNFC · 13.56 MHz
A red performance running shoe on a bold backdrop, the kind of product worth staying connected to.
Live
Kitesurf kite

Manuals, care instructions and water safety.

StatusReported lostTagNFC · 13.56 MHz
A rider carving off a jump on alpine snow, gear in motion and on record.
Live
Snowboard

Service logs, anti-theft and a verified second life.

StatusReported lostTagNFC · 13.56 MHz

Reasons that make people want to register.

A Digital Product Passport only works if consumers actually use it. Booomtag gives them real reasons to register, come back, and stay engaged, from finding a lost item to proving ownership before a resale. For brands, that adds up to a competitive advantage: real customer relationships and product intelligence, not just a compliance checkbox.

Typical registration
5-15%
With Booomtag
High by design
People don’t register products for compliance. They register for value.

Lost & Found

Anyone who finds a connected product can reconnect it with its owner.

Anti-Theft

Ownership verification makes stolen gear worthless and resale safer.

Ownership Verification

Prove ownership of valuable products, increasingly vital second-hand.

Emergency & Safety

Connect emergency contacts and safety info to each product.

Warranty & Use

Easy access to warranty programs and user manuals.

Spare and Repair Parts

Order spare or repair parts for lifecycle extension and happy customers.

The Booomtag Feature Icon

One Icon. All products.

The Booomtag Feature Icon is the universal mark of a connected product, identifying products with a connected experience powered by a living digital identity. Shared across brands and recognized by consumers, it creates instant recognition, builds trust, and reduces the need for every brand to explain the value of connected products.

What it signals
This product is connected
This product can be registered
This product carries extra information
This product has a digital identity
This product can interact with its owner
Where it lives
Product graphics & design
Labels & hangtags
Packaging
Marketing & retail displays
Digital Product Passports
A snowboarder shoulders their board on a windswept alpine ridge, every run kept on record.
Snowboard · 2nd owner · Verified

A snowboard that remembers every rider.

From the factory floor to a glacier in Chamonix to a verified resale two seasons later. A Booomtag keeps the whole story connected to the brand.

Read the story
Snow-capped alpine peaks at dusk, where a lost item can find its way home.
Lost & found
Lost on a glacier. Home in three days.
A curated resale shop where pre-owned gear stays connected to its first owner.
Resale
From first owner to third, still connected.
A rain-beaded Cortazu hardshell jacket, its branded chest proving it is the real thing.
Authenticity
A kiteboard that proves it’s the real thing.
Lifecycle engagement

Value at every stage of the product’s life.

Every interaction, from manufacturing to recycling, creates engagement, intelligence and new revenue.

01
Manufacturing
Connected from day one
02
Retail & onboarding
First scan, first owner
03
Use & maintenance
Manuals, alerts, service
04
Repair & spares
Repairs and spare parts
05
Resale
Verified second owner
06
Recovery
Recycling & circularity

Every connected product becomes a continuous source of insight.

Registration is the foundation. With it, brands gain visibility into ownership, engagement, repairs, spare-part demand, longevity and circularity.

Ownership & transfer tracking
Repair & spare-part demand
Product longevity & circularity
Engagement & registration analytics
Booom Dashboard
Registered products
48.2k
+18% MoM
Active owners
31.7k
+12% MoM
Registrations over time

We turn obligations into opportunities.

Just compliance
Engagement & loyalty
Just documentation
High registration rates
Just regulations
Real consumer value
Just point-of-sale
Full lifecycle engagement
Just product information
Living product intelligence

Built for products worth staying connected to.

Wherever connected products, passports, compliance and engagement create value.

Sports Equipment
High-value gear worth protecting and registering.
Outdoor
Gear that travels, gets lost, and needs servicing.
Travel & Leisure
Luggage and leisure gear, safe and traceable.
Safety Equipment
Service logs, recalls and safety alerts.
Apparel
Digital passports, materials and circularity.
Collectibles
Authenticity, ownership and provenance.

One wallet. Every brand. Every product.

Your customers carry a living record of everything they own: registration, passports, warranties, repairs and resale, all in one place.

Register in seconds with a single scan
Passports, manuals and warranties in one place
Order spare parts and request repairs
Prove ownership and resell with confidence
Booomtag wallet app, every brand in one place
A high-action sport scene; gear that stays connected to its owner.
Built to move

Every product becomes a channel.

Stay connected to your products and customers long after the sale.

Turn Digital Product Passports into engagement, intelligence and new revenue.

  • 30 minute walkthrough, tailored to your category
  • See BooomWallet and the Booom Dashboard live
  • No commitment, no slide deck marathon

Request a demo

Prefer email? Talk to the team hello@booomtag.com