Everything you always wanted to know but where afraid to ask


    Building an NFC product registration platform came to us when we found a kiteboard washed up on a beach. There was a faded phone number on the board that led us to the owner after a few tries. This event got us thinking. What if brands integrate our NFC tags in their products and connect it to a single product registration platform? The technology was there already: Most modern smartphones are able to scan NFC tags, making this registration process easy and accessible. Booomtags are tiny, ultra thin and virtually indestructible. They can be securely and discreetly laminated, casted or sewn into any product and without any impact on weight, performance or aesthetics.

  • What is NFC?

    Have you ever wondered what makes tap-and-go services like Apple Pay, Android Pay and Amiibo work? As much as it seems like pure magic, it isn't. So what is it exactly? Simply put, it's a method of wireless data transfer called NFC (Near field communication) that detects and then enables technology in close proximity to communicate without the need for an internet connection. It's easy, fast and works automagically.

  • How does NFC work?

    The tech involved is deceptively simple: evolved from radio frequency identification (RFID) tech, an NFC chip operates as one part of a wireless link. Once it's activated by another chip, small amounts of data between the two devices can be transferred when held a few centimeters from each other. No pairing code is necessary to link up and because it uses chips that run on very low amounts of power (or passively, using even less), it's much more power-efficient than other wireless communication types.